The 2016 National Basketball Association regular season has ended with great and memorable basketball experiences both for the team owners, the players and the legion of fans all around the world. And now, the most important stage of the games had already begun – the 2016 NBA Playoffs, with the top 8 teams of the Eastern and Western Conferences competing for the coveted Larry O’Brien Championship Trophy. Considering the excitement, the NBA Playoffs bring, can each team bring a top level excitement to the fans in terms of their preparedness, in accommodation, and comfort? Can the NBA generate a marketable attraction for the league? What type of infrastructure asset management can best be applied in these types of elite games?
Record Breaking Season
The 2016 NBA season saw the Golden State Warriors broke the 20 year-standing, 72 games season wins record held by the 1996 Chicago Bulls when the Warriors won their 73rd win on their last game of this season against the Memphis Grizzlies. On that same day in Staples Center in Los Angeles, the Lakers’ Kobe Bryant, one of the best players of all time and probably the best basketball player in the modern era, played his last game and retired as a professional active basketball player. These two games alone produced a sell-out crowd capacity both in Oracle Arena and in Staple Center with millions around the world watching on television and through online live streaming. The marketing and financial successes of these games were surely the result of technical and physical infrastructure asset management planning of the teams, and the NBA in general.
Asset Management Planning
Before the start of each season, team management evaluates different aspects of the team. The evaluations are very significant because these will become the bases of their asset management planning to ensure success in the coming seasons. One of the most important evaluation is the NBA’s infrastructures. The condition of its playing venues and the sales and marketing system play significant role in the success of the tournament. Whatever the result of the evaluation will build up its preparation for next season’s success. Having a sustainable infrastructure asset management planning ensures that the different department in the NBA and each team functions and commits to work together in achieving a much better success rate in the next season.
The physical infrastructure assets of the team need to maintain its modern and international standard of in terms of the building and its basic facilities inside and outside of the arena. These facilities include water and electricity, parking areas, traffic management and the basics of the arena that includes the seats, easy accessibility to restrooms, team souvenirs and food. The technological infrastructure assets meanwhile maintain the digital and technical operations which include local and international broadcasting, TV and online marketing, sales and promotions. In today’s technological world, this asset plays a big role in the business side of things for each team and the NBA.
The NBA Playoffs
As the playoffs enter the second round and only eight teams remain, expect for a much greater live attendance and viewers all around the globe. As global interests approach the peak of the NBA season, expect also great revenue for teams that remain and for the NBA. This success can only be achieved through better infrastructure asset management planning.